Privacy Policy

Effective Date: 28th November 2023

This Privacy Policy outlines how Aesthetics at 51 (“we”, “our”, or “us”) collects, uses, stores, and protects your personal data when you visit our website, book a consultation, or use our services. We are committed to handling your information responsibly and in accordance with UK data protection laws, including the UK GDPR.

1. Who We Are

Aesthetics at 51

51 Meadowbrook Road, Kibworth, Leicestershire LE8 0HU

Email: jade@aestheticsat51.co.uk

Phone: 07709 318646

Website: www.aestheticsat51.co.uk

We are the data controller for the purposes of this policy.

2. What We Collect

We may collect the following types of personal data:

  • Contact information: Name, email address, phone number

  • Medical and consultation notes: Information relevant to your treatment and safety

  • Appointment and booking details: Dates, services requested, and payment records

  • Photographs: With your consent, for treatment records or marketing (e.g. model rate clients)

  • Website usage: IP address, browser type, and anonymous analytical data via cookies

3. How We Use Your Information

We use your information to:

  • Book appointments and manage your care

  • Keep medical and treatment records in line with professional guidelines

  • Respond to enquiries and provide support

  • Process payments securely (via Stripe)

  • Improve our website and services through analytics tools

  • Send occasional service updates or promotional emails — only if you’ve opted in

4. Legal Basis for Processing

We process your data under one or more of the following legal bases:

  • Consent: For optional treatments, marketing, and before/after photos

  • Contract: When you book a consultation or treatment

  • Legal obligation: For record-keeping and insurance requirements

  • Legitimate interests: For safe and efficient operation of the clinic

5. How We Store and Protect Your Data

Your personal data is stored securely on encrypted systems. These include:

  • CRM & Booking System: [Faces Consent]

  • Secure email and cloud-based document storage

  • Card payments processed via Stripe (we do not store card numbers)

We retain medical and treatment records for up to 7 years, in line with insurance and regulatory requirements.

6. Sharing Your Data

We do not sell your personal data. We may share it:

  • With insurers or healthcare professionals (where required and with your consent)

  • With trusted third parties for secure booking, payment, or marketing (e.g. Stripe, Google, Meta)

  • If legally required (e.g. safeguarding, court orders)

7. Your Rights

You have the right to:

  • Access the data we hold about you

  • Correct inaccuracies

  • Request deletion (unless we are legally required to keep it)

  • Withdraw consent at any time

  • Object to how we process your data in certain situations

To make a request, please email: jade@aestheticsat51.co.uk

8. Cookies and Website Analytics

Our website uses cookies to:

  • Ensure the site works correctly

  • Analyse visitor behaviour through Google Analytics and Meta (Facebook/Instagram) pixels

You can manage or disable cookies via your browser settings. We do not use cookies to collect personally identifiable information without your consent.

9. Policy Updates

We may update this Privacy Policy occasionally. The latest version will always be published at:

www.aestheticsat51.co.uk/privacy-policy

10. Contact Us

If you have any questions about this policy or your data, please contact:

Jade Summers

Email: jade@aestheticsat51.co.uk

Phone: 07709 318646

If you’re not satisfied with our response, you can contact the Information Commissioner’s Office (ICO):

www.ico.org.uk